01 / Problem or territoryWhat is being examined?
Many online stores become cluttered marketplaces with weak curation, unclear product trust, and fulfillment logic that is bolted on after the visual brand is finished.
02 / ThesisWhat might be true?
A smaller, deliberately curated catalog can feel more credible when product data, checkout validation, supplier mapping, legal review, and fulfillment controls are treated as part of the product from the beginning.
03 / What exists nowWhat exists now?
The repository documents a Next.js App Router prototype with a typed local catalog, integer-cent prices, an ID/quantity cart, and server-side checkout validation. Live Stripe and supplier ordering are intentionally disabled pending verification and testing.
04 / Founder roleWhat Joseph is doing.
Brand concept, catalog direction, commerce architecture, product experience, supplier-integration planning, and launch-readiness framing.
05 / Next milestoneWhat has to happen next?
Complete product photography and supplier verification, legal/compliance review, test-mode payments, order storage, fulfillment mapping, and a complete test order before enabling live commerce.
06 / OpportunityWho could materially help?
Supplier relationships, product curation, e-commerce operations, brand partnerships, and launch-readiness collaborators.
