Planning modelThis capital file is an illustrative founder planning document, not an offering memorandum, appraisal, financing commitment, or independently verified valuation. Competitor references and round figures are benchmark assumptions supplied for planning and should be re-validated during live diligence.
01 / Institutional Seed RoundInstitutional Seed Round
Capital ask$1,500,000
Post-money valuation estimate$7,500,000
Benchmark justificationFunds commercial ISO-certified lab manufacturing lease, custom stainless steel roll-on tooling, essential oil inventory sourcing, and gym/boutique retail distribution partnerships.
Physical / technical assetLeased Cleanroom Lab Manufacturing Line + 50,000 Product Units.
Target revenue / metric$1.6M Gross Revenue with distribution across 200+ premium fitness clubs and DTC e-commerce.
02 / Venture Expansion RoundVenture Expansion Round
Capital ask$4,000,000
Post-money valuation estimate$20,000,000
Facility / infrastructure growthHigh-speed automated bottling facility, national retail placement (Sephora/Equinox), and custom scent formulation IP.
Target revenue / metric$6.0M Gross Revenue.
03 / Portfolio Series APortfolio Series A
Capital ask$11,000,000
Post-money valuation estimate$55,000,000
Industry statureCategory-defining global activewear scent brand with international retail distribution.
Target revenue / metric$20M+ Gross Revenue.
Competitor funding benchmark
Market-context assumption
Active-lifestyle scent and performance ritual brands (e.g., Alo Yoga Beauty, Byredo, Lululemon Selfcare) raise $1.5M–$3M Seed capital to secure commercial lab leases, automated filling lines, and retail distribution contracts.
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